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Jeannette Sutton, PhD, is an internationally recognized scholar of alerts and warnings, identified by Stanford University as being among the top 2% of scientists worldwide in 2024 and 2025.
With funding from the National Science Foundation, the National Oceanic and Atmospheric Administration, the US Geological Survey, and the Federal Emergency Management Agency, she has studied, taught, and written about risk communication, alerts, and warnings for more than two decades.
Her signature project, sponsored by the Integrated Public Alerts and Warnings System (IPAWS) program at FEMA, led to the design, development, and deployment of the Message Design Dashboard (MDD), a software used by emergency managers and other public safety communicators to craft effective messages.
The data backbone and analog to the MDD, The Warning Lexicon, is used internationally for message development across a full range of hazards. A twin document, the Post Alert Lexicon, provides the structure and contents for “all clear” messages issued post-event. Additional studies on AMBER alert messaging have resulted in recommendations for effective missing persons messages.
She works at the University at Albany as an Associate Professor in the College of Emergency Preparedness, Homeland Security and Cybersecurity; serves as an Advisor to EM1; is co-host on The Alerting Authority; and is the founder and owner of The Warn Room.
Be Sure To Check Out...
The Warn Room to read my recent blog entries and learn about services offered to help you improve your alerts and warnings.
The Alerting Authority to listen to a podcast on alerting praxis, featuring researchers, practitioners, and policy makers. Co-hosted by me and my colleague, Eddie Bertola.
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Featured publications (freely available)
Warning Lexicon includes 48 hazards, their associated impacts, and 112 protective action statements
Be sure to access the supplemental materials that includes the templates for 48 hazards.
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The Post-Alert Lexicon: A multiphased Study to Develop Content for Post-Alert Messages
The Post-Alert Lexicon includes guidance on how to close the communication loop by issuing effective messages 45 hazards plus missing persons alerts.
Be sure to download the supplemental materials that includes the templates.